Saudi Arabia Quick Service Restaurants Market Size, Share, Forecast 2025–2033, Industry Trends, Growth Drivers & Competitive Landscape | Renub Research
Market Overview
The Saudi Arabia Quick Service Restaurants (QSR) Market is poised for substantial growth, projected to rise from US$ 9.23 Billion in 2024 to US$ 16.62 Billion by 2033, registering a CAGR of 6.78% during 2025–2033. The surge is fueled by rising disposable income, tech adoption, urbanization, and cultural shifts that increasingly value fast, affordable, and diverse dining options.
Government initiatives like Vision 2030 are also playing a pivotal role by promoting tourism, entertainment, and non-oil sectors—creating an ecosystem where QSRs can thrive. With growing youth demographics, a middle class with spending power, and increasing demand for global and localized flavors, the QSR landscape is rapidly transforming in Saudi Arabia.
Key Market Insights
1. Youth-Driven Demand Surge
Over 50% of the population in Saudi Arabia is under 30, creating a strong consumer base for QSRs. This tech-savvy demographic prefers fast, flavorful, and modern food solutions, favoring outlets that provide mobile ordering, digital kiosks, and home delivery.
2. Rising Disposable Incomes
With robust economic diversification, the country is witnessing increased consumer spending on non-essential items, especially in urban centers like Riyadh, Jeddah, and Dammam. This economic uplift fuels demand for casual and convenient food experiences.
3. Global Brands Localizing Menus
Global giants such as McDonald’s (214 outlets), Burger King (200), and KFC (220) are customizing offerings to align with Saudi consumer preferences, integrating halal ingredients and localized flavors. This fusion of international quality and local taste is expanding market reach.
4. Digital Transformation in QSRs
Tech integration is accelerating—mobile apps, digital kiosks, loyalty programs, and AI-powered ordering are becoming standard. For example, Alshaya Group’s new factory (2023) producing 60,000 baked items daily supports its 400+ Starbucks locations across the kingdom, showing a move towards centralized food production for efficiency and consistency.
Growth Drivers
- Vision 2030 Reforms: Stimulates tourism, retail, and entertainment sectors, increasing foodservice demand.
- Technological Integration: Enhanced customer experience via automation and delivery platforms.
- Health-Conscious Consumers: QSRs are now offering healthier meals and sustainable packaging.
- Cultural Openness: An influx of international cuisines is reshaping urban culinary culture.
Market Challenges
1. Fierce Market Competition
The Saudi QSR space is intensely competitive. Local chains must innovate continually to match global QSR standards, invest in branding, and ensure consistent quality while appealing to a value-conscious consumer base.
2. Rising Operational Costs
Rents in urban centers and import dependence for raw ingredients push operational costs higher. Labor costs and logistics add pressure, especially when maintaining affordability is essential.
Latest Market Developments
- Oct 2024: Dunkin’ opened its 800th outlet in Saudi Arabia in partnership with Shahia Food Limited.
- July 2024: Gong Cha, the Taiwanese bubble tea brand, launched in Riyadh and announced plans to expand to 300 outlets across the Middle East.
- Jan 2024: Gong Cha partnered with Shahia to grow its footprint in Germany, Bahrain, and Saudi Arabia.
Segmentation Analysis
By Cuisine:
- Bakeries
- Burgers
- Ice Cream
- Meat-based Cuisines
- Pizza
- Other QSR Cuisines
By Outlet:
- Chained Outlets
- Independent Outlets
By Location:
- Leisure
- Lodging
- Retail
- Standalone
- Travel
Competitive Landscape
Key Players:
- AlAmar Foods Company
- ALBAIK Food Systems Company S.A.
- Americana Restaurants International PLC
- Apparel Group
- Fawaz Abdulaziz AlHokair Company
- Galadari Ice Cream Co Ltd LLC
- Herfy Food Service Company
- Kudu Company For Food And Catering
- M.H. Alshaya Co. WLL
These companies are enhancing operational efficiency, launching regional flavors, and investing in omnichannel strategies to maintain competitiveness.
10 Key Questions Answered in the Report
- What is the current size of the Saudi Arabia QSR market?
- US$ 9.23 Billion in 2024
- What is the expected market size by 2033?
- US$ 16.62 Billion
- What is the forecasted CAGR (2025–2033)?
- 6.78%
- What are the major drivers of the market?
- Urbanization, rising youth population, disposable income growth, digitalization, and the expansion of global QSR chains.
- What are the key challenges?
- Rising operational costs and intense competition.
- Which cuisines are included in the market segmentation?
- Bakery, Burger, Ice Cream, Meat-based Cuisines, Pizza, and Others.
- How is the market segmented by outlet type?
- Chained and Independent outlets.
- Which locations are QSRs expanding into?
- Leisure, Lodging, Retail, Standalone, and Travel locations.
- Who are the key market players?
- AlAmar Foods, ALBAIK, Americana, Herfy, Kudu, M.H. Alshaya, among others.
- What recent developments are shaping the market?
- Launches by Dunkin’ and Gong Cha in collaboration with Shahia Food Limited to expand regional presence.
Report Scope & Details
| Feature | Details |
| Base Year | 2024 |
| Forecast Period | 2025 – 2033 |
| Market Coverage | US$ Billion |
| Segmentation | By Cuisine, Outlet, and Location |
| Companies Covered | 9 Leading QSR Players |
| Customization Scope | 20% Free Customization |
| Delivery Format | PDF & Excel (PPT/Word editable version on request) |
| Post-Sale Support | 1 Year (52 Weeks) Analyst Support |
For further details or a customized version of this report, reach out to Renub Research.
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